Thanks for the feedback. Part of the reason for the lack of context is that this was part of a larger presentation in which the information was discussed at length, this was just meant as a way to show them the same information, not in an ugly spreadsheet (kind of like the whole drawing the moth to the flame thing).
The reason for alternating the text was when it was all on one side it looked like a paragraph, and it just didn't sit right with me.
Those of you who asked about the "weight" of the colors -- they hold no meaning, just so people can differentiate rows quicker. I agree a better way of doing it would have to been to only color the outliers (like a sound system).
Nathan, the 45 degree angle idea is a good one, I thought of that, only a little too late and the deadline was staring me in the face.
To Tim, the blurred words do have meaning, but nothing significant. Even without the blur, i would be surprised if any of it was familiar.
I like the idea of turning it 90 degrees, for readabilities sake. Also keep in mind this was a 40 inch plus poster on a wall during a presentation meeting. It was more eye candy than anything.
Thanks for the feedback guys, I really appreciate it.
