http://forums.flowingdata.com/ Strength in Numbers en Sun, 12 Feb 2012 03:40:17 +0000 http://forums.flowingdata.com/topic/how-to-design-growth-potential-of-ecommerce#post-1621 Sun, 14 Mar 2010 18:41:37 +0000 nathany 1621@http://forums.flowingdata.com/ <p>i'd probably lead in with the $26b and then an arrow or pointer that shows "this much room for growth." </p> http://forums.flowingdata.com/topic/how-to-design-growth-potential-of-ecommerce#post-1620 Sun, 14 Mar 2010 14:15:15 +0000 heikki 1620@http://forums.flowingdata.com/ <p>I'm trying to find a way to illustrate the growth potential of apparel eCommerce on a single slide. Here's the story:</p> <p>Only 7% of clothes are sold online. In comparison, 50% of computers are sold online.<br /> Viewer thinks: "yes, clothing eCommerce is indeed very insignificant"<br /> <a href="http://www.flickr.com/photos/7617002@N07/4432961162/" title="Untitled-1 by starryeye1, on Flickr" rel="nofollow"><img src="http://farm3.static.flickr.com/2738/4432961162_7b1da6d2b8_m.jpg" width="240" height="162" alt="Untitled-1" /></a></p> <p>Yet, apparel is eCommerce biggest category, with more sales online than anything else.<br /> Viewer thinks: "OMG, there's such a growth potential with apparel eCommerce!"<br /> <a href="http://www.flickr.com/photos/7617002@N07/4432186785/" title="Untitled-2 by starryeye1, on Flickr" rel="nofollow"><img src="http://farm3.static.flickr.com/2555/4432186785_7b8ca39eb2_m.jpg" width="240" height="162" alt="Untitled-2" /></a></p> <p>If shown with two slides, the story evolves and has a punchline ("clothing sales are so small" &gt; "clothing sales are enormous and can grow fast"). On a single slide, like Illustration #2 only, the story gets lost, and the growth potential is less obvious.</p> <p>Any suggestions how to design such infographics; or maybe you can just point me to a freelancer who does these kind of designs? </p>